What you pay versus what they pay

ByPublished

Figures current as of·Corrections


Read the verdict: is it fair?The flagship verdict

The short version: a profitable company pays its country's corporation tax, up to 25% in the UK. Several of the world's largest companies pay far less on their profits, legally. The difference is not effort or cleverness. It is access to a set of tools that only exist at a scale you will probably never operate at. Below are the verified comparisons, with the two caveats that keep them honest welded on from the start.

Before a single number, the two things we will not fudge. Read them first, because they are the difference between an honest comparison and a misleading one.

Caveat A, the measure. The small-business rate we quote is an all-in effective rate. It includes the personal income tax the owner pays and the social-security wedge on top, National Insurance in the UK, self-employment tax in the US, CPP in Canada, the Medicare Levy in Australia. The multinational rate is corporate income tax only. It does not include the payroll taxes the company also pays, and it does not include the second layer of tax that would fall on the owners when profits are paid out as dividends. So on every comparison below we also show the small firm's income-tax-only sub-rate. The gap survives even when you strip the wedge out, but it is smaller, and we say so.

Caveat B, the scope. The multinational rates are global blended rates, or in the US case a federal corporate rate. They are never matched to the small firm's single country. The online retailer's 13.5% is its worldwide effective rate, not its UK rate. The right sentence is always "a tradesperson in this country pays X%, while this global company reports a global rate of Y%." Never "they pay less tax in your country." We do not have their country-by-country figures, and neither does anyone else outside the tax authorities.

With both of those nailed down, here is the picture.

The anchor case

A self-employed electrician in England turning £75,000 of profit pays an all-in effective tax rate of 26.92% for 2025/26. One of the world's largest online retailers reported a global effective tax rate of 13.5% for 2024 in its own filed accounts. That is the giant paying roughly half the rate of the electrician.

Now apply Caveat A. Strip out the National Insurance and the electrician's income-tax-only rate is 23.24% (£17,432 of income tax on £75,000). Still well above the retailer's 13.5%, about 1.7 times as much, just not double. Both numbers are true. The "double" headline rests on the all-in rate; the "1.7 times" holds even on income tax alone. We show you both because an accountant would, and because the honest version is still damning enough.

And Caveat B: the retailer's 13.5% is a global rate. It is not a claim about what it pays in Britain. It is the blended worldwide figure from the company's own 10-K filing, income tax provision of $9,265 million on pre-tax income of $68,614 million.

Why the gap exists

It is not that the electrician is careless or the giant is clever. It is that the tools that drive a multinational's rate down, routing intellectual property through a low-tax jurisdiction, lending between group companies across borders, allocating profit by transfer pricing, only exist at a scale where you have subsidiaries in multiple countries to route things between. A sole trader has none of that. They have one set of books in one country. The system offers the giant a menu the small business cannot order from. None of it is illegal. It is the rules working exactly as written.

So the question is not who to be cross with among the companies. They are following the law. The question is about the law, and the governments that wrote it that way and keep it that way.

The verified league table

Six countries. In five of them the gap runs the same way, the small business pays more, and those are the five rows below. The sixth, India, runs the other way for most incomes, and we give it its own honest treatment straight after the table rather than bury it. All five gap countries now compare the small business against a global multinational rate, which is the site's core thesis; two of them, Canada and South Africa, also add a cleaner same-country structure comparison, set out in full on their pages. Every small-business rate is computed from the national statutory rates and reconciles to the decimal. Every multinational rate is taken from audited filings or a primary NGO dataset; the domestic structure rates are the published statutory ones. The full working for each is on its own page.

Country Small business Profit All-in rate Income-tax-only Benchmark Benchmark rate Multiple (all-in)
UK Self-employed electrician £75,000 26.9% 23.2% Global online retailer (global, 2024) 13.5% 2.0x
US Sole-proprietor plumber $60,000 25.4% 7.8% federal Four big US tech firms (US federal, 2025) 4.9% 5.2x
Australia Sole-trader electrician A$90,000 21.8% 19.8% Six biggest tech firms (global 10-yr avg) 18.8% 1.2x
Canada Self-employed electrician C$100,000 28.3% (see page) Six biggest tech firms (global 10-yr avg) 18.8% 1.5x
South Africa Self-employed professional R600,000 22.2% 22.2% Six biggest tech firms (global 10-yr avg) 18.8% 1.2x

Canada and South Africa also have a cleaner same-country structure comparison, set out in full on their pages. In Canada the same C$100,000 inside a Canadian-controlled private corporation is taxed at 12.2%, so the sole trader pays 2.3 times that rate, the cleanest like-for-like on the site because there is no scope mismatch. In South Africa the same profit inside a small business corporation is taxed at 11.8% at R600,000, so the sole trader pays 1.9 times that rate; against the standard 27% company rate, though, the South African gap reverses below about R866,000 of profit, the one nuance the table cannot hold. Both pages set the structure comparisons out in full.

India: the exception we are not hiding

India is the sixth country, and it is the one place where this site's own thesis fully breaks. We computed it to the same standard as the four rows above, and the honest result is that for most small businesses the Indian system is lighter than the large-company rate, not heavier. So we show it, plainly, because a site that only published the cases that suited it would not deserve to be trusted on the ones that do.

Under the 2025/26 personal regime, the Section 87A rebate makes income up to 12 lakh entirely tax free, and the slabs stay light well beyond that. A large domestic company, by contrast, pays a flat 25.17% under the concessional regime. So the gap depends entirely on how much the sole trader earns:

India, self-employed professional All-in rate Versus the 25.17% company rate
12 lakh profit 0.0% pays nothing, the gap is fully reversed
24 lakh profit 13.0% about half, the gap is still reversed
1 crore profit 29.5% 1.2 times, the gap finally holds

The crossover sits somewhere between 24 lakh and 1 crore of profit. Two things make India genuinely different, and both are on the small business's side. First, India has no mandatory social-security charge on a self-employed person's own profit, no equivalent of National Insurance, self-employment tax, CPP or the Medicare Levy, so the all-in rate and the income-tax-only rate are the same number and the usual "you padded it with payroll tax" attack cannot even be made. Second, the personal regime is genuinely generous at low and middle incomes. The full working is on the India page.

The single most important thing on this page

Every multiple above can be attacked by a clever opponent in exactly two ways, and we have pre-empted both. They will say "you padded the small-business number with payroll tax." So we show the income-tax-only sub-rate every time. They will say "you compared a global rate to a domestic one." So we label the scope every time. Do both, and the comparison holds. The giants really do pay less, on the same basic measure, and the gap is built into law.

Key facts

  • UK electrician, £75,000 profit: 26.9% all-in, 23.2% on income tax alone, versus a global online retailer's 13.5% global rate (2024).
  • The all-in small-business rate includes the social-security wedge; the multinational rate is corporate income tax only. Both sub-rates are always shown.
  • Multinational rates here are global or US-federal, never matched to the small firm's country.
  • The retailer's 13.5% = $9,265m income tax provision ÷ $68,614m pre-tax income, from its 2024 10-K.
  • India is the exception: a self-employed professional pays 0.0% at 12 lakh profit and 13.0% at 24 lakh, below the 25.17% large-company rate; the gap only appears near 1 crore (29.5%, about 1.2 times).

The comparison calculator

Pick a country. See the gap, in full, with every figure sourced.

A selector over pre-verified comparisons. Nothing is recomputed in your browser. Every rate is lifted verbatim from the per-country working, with the source named beside it.

United Kingdom · 2025/26

Permalink

You

Self-employed electrician, £75,000.

26.9%

all-in effective rate

23.2% on income tax alone

Them

a global online retailer.

13.5%

global blended rate

EvidenceAudited filing

The gap

2.0×

Caveat A · MeasureThe 26.9% is all-in (includes National Insurance). On income tax alone it is 23.2%, still ~1.7× the 13.5%.

Caveat B · Scope13.5% is the retailer's global blended rate, not what it pays in the UK.

On the same basic measure, the giant pays less. The difference is access to tools you will never have, and it is entirely legal.

Show the full working

Income tax £17,432 + Class 4 NIC £2,757 = £20,189 on £75,000.

Line Rate / Note Amount
Personal allowance £12,570 @ 0% £0
Basic rate band £37,700 @ 20% £7,540
Higher rate band £24,730 @ 40% £9,892
Income tax: subtotal £17,432
Class 4 NIC above £12,570 £2,757
Total tax on £75,000 profit £20,189
All-in effective rate 26.92%
Income-tax-only rate 23.24%

See the full United Kingdom working at /compare/uk.

Sources

  • Amazon FY2024 Form 10-K, SEC EDGAR · primary source
  • worldwide blended rate from its 2024 10-K ($9,265m / $68,614m); not a UK rate.
Cite this comparison

A UK self-employed electrician on £75,000 pays an all-in effective rate of 26.9% (income tax 23.2%), versus a global online retailer's 13.5% global rate for 2025/26. Source: Amazon FY2024 Form 10-K, SEC EDGAR. LoopholeKiln, 2026, https://loopholekiln.org/what-you-pay-vs-what-they-pay, CC BY 4.0.

United States · 2024

Permalink

You

Sole-proprietor plumber, $60,000.

25.4%

all-in effective rate

7.8% on federal income tax alone

Them

four of the largest US tech firms.

4.9%

US-federal corporate only

EvidenceCampaign-group analysis

The gap

5.2×

AlsoAgainst the global online retailer's 13.5% global rate, the plumber is 1.9×; on federal income tax alone (7.8%) the plumber is 1.6× the giants' 4.9%.

Caveat A · Measure25.4% all-in includes both halves of self-employment tax plus state. Federal income tax alone is 7.8%, still 1.6× the 4.9%.

Caveat B · Scope4.9% is US-federal corporate only; the 5.2× is specific to the federal-only frame, which we label.

On the same basic measure, the giant pays less. The difference is access to tools you will never have, and it is entirely legal.

Show the full working

SE tax $8,478 + federal income tax $4,707 + ~5% state $2,058 = $15,243 on $60,000.

Line Rate / Note Amount
Net SE earnings $60,000 × 92.35% $55,410
Self-employment tax 15.3% $8,478
Deductible half of SE tax −$4,239
Federal income tax 2024 single brackets $4,707
State tax (labelled proxy) ~5% $2,058
Total tax on $60,000 profit $15,243
All-in effective rate 25.41%
Federal income tax only 7.85%

See the full United States working at /compare/us.

Sources

  • ITEP 2025 analysis of 10-K filings · primary source
  • US federal corporate tax only, on $315bn of US profit in 2025; excludes state and payroll.
Cite this comparison

A US sole-proprietor plumber on $60,000 pays an all-in effective rate of 25.4% (income tax 7.8%), versus four of the largest US tech firms's 4.9% US-federal rate for 2024. Source: ITEP 2025 analysis of 10-K filings. LoopholeKiln, 2026, https://loopholekiln.org/what-you-pay-vs-what-they-pay, CC BY 4.0.

Australia · 2025/26

Permalink

You

Sole-trader electrician, A$90,000.

21.8%

all-in effective rate

19.8% on income tax alone

Them

the six biggest global tech firms.

18.8%

global blended rate

EvidenceCampaign-group analysis

The gap

1.2×

Caveat A · Measure21.8% all-in includes the 2% Medicare Levy. Income tax alone is 19.8%, still above the 18.8%.

Caveat B · Scope18.8% is a global ten-year average across six firms, not an Australian rate.

On the same basic measure, the giant pays less. The difference is access to tools you will never have, and it is entirely legal.

Show the full working

Income tax A$17,788 + Medicare Levy A$1,800 = A$19,588 on A$90,000 (Stage 3 cuts in effect).

Line Rate / Note Amount
Tax-free threshold A$18,200 @ 0% A$0
16% bracket A$18,201 to A$45,000 A$4,288
30% bracket A$45,001 to A$90,000 A$13,500
Income tax: subtotal A$17,788
Medicare Levy 2% A$1,800
Total tax on A$90,000 profit A$19,588
All-in effective rate 21.76%
Income-tax-only rate 19.76%

See the full Australia working at /compare/australia.

Sources

  • Fair Tax Foundation, Silicon Six (2025) · primary source
  • global blended average over the decade to 2024 on $2.5tn profit; figures from the firms' own accounts.
Cite this comparison

A AUSTRALIA sole-trader electrician on A$90,000 pays an all-in effective rate of 21.8% (income tax 19.8%), versus the six biggest global tech firms's 18.8% global rate for 2025/26. Source: Fair Tax Foundation, Silicon Six (2025). LoopholeKiln, 2026, https://loopholekiln.org/what-you-pay-vs-what-they-pay, CC BY 4.0.

Canada · 2024

Permalink

You

Self-employed electrician (Ontario), C$100,000.

28.3%

all-in effective rate

Canada is the integrated-rate comparison: the same profit is compared against itself, earned inside a CCPC. The headline is the all-in rate; there is no single sub-rate that would be like-for-like.

Them

the six biggest global tech firms.

18.8%

global blended rate

EvidenceCampaign-group analysis

The gap

1.5×

AlsoSame C$100,000 of profit earned inside a CCPC is taxed at about 12.2%. On the cleaner same-country, same-profit comparison the sole trader pays about 2.3× the CCPC rate. Against a global online retailer's roughly 13.5% it is about 2.1×.

Secondary · same-country structural benchmark

12.2%

2.3×

the same C$100,000 of profit earned inside a Canadian-controlled private corporation (CCPC).

Cleaner same-country structural comparison: the sole trader pays 2.3× the CCPC rate on the same profit.

SourcePwC Tax Summaries (CCPC 12.2%); CRA · Official statutory rate

Caveat A · Measure28.3% includes CPP (both halves, C$8,111: the item most comparisons drop). The 18.8% is a global blended ten-year average across six firms, not a Canadian rate.

Caveat B · Scope18.8% is a global ten-year average across six firms, not a Canadian rate. The cleaner same-country comparison against a CCPC is shown as the secondary line.

On the same basic measure, the smaller earner pays more. The difference is access to a structure, and it is entirely legal.

Show the full working

Federal C$14,208 + Ontario C$6,021 + CPP C$8,111 = C$28,340 on C$100,000.

Line Rate / Note Amount
Federal income tax 2024 brackets C$14,208
Ontario income tax 2024 brackets C$6,021
CPP (both halves, self-employed) C$8,111
Total tax on C$100,000 profit C$28,340
All-in effective rate 28.34%

See the full Canada working at /compare/canada.

Sources

  • Fair Tax Foundation, Silicon Six (2025) · primary source
  • global blended average over the decade to 2024 on $2.5tn profit; figures from the firms' own accounts. Not a Canadian rate.
Cite this comparison

A CANADA self-employed electrician (ontario) on C$100,000 pays an all-in effective rate of 28.3%, versus the six biggest global tech firms's 18.8% global rate for 2024. Source: Fair Tax Foundation, Silicon Six (2025). LoopholeKiln, 2026, https://loopholekiln.org/what-you-pay-vs-what-they-pay, CC BY 4.0.

South Africa · 2026/27

Permalink

You

Self-employed professional, R600,000.

22.2%

all-in effective rate

South Africa is personal income tax only at this profit level. There is no separate payroll line for a sole trader, so the all-in rate is the income-tax-only rate.

Them

the six biggest global tech firms.

18.8%

global blended rate

EvidenceCampaign-group analysis

The gap

1.2×

AlsoSame R600,000 of profit earned inside a small business corporation is taxed at about 11.8%. On the cleaner same-country, same-profit comparison the sole trader pays about 1.9× the SBC rate. Against a global online retailer's roughly 13.5% it is about 1.6×. The gap reverses against the flat 27% standard company rate: the lines only cross at about R866,000 of profit, so below that the sole trader actually pays less than a standard company.

Secondary · same-country structural benchmark

11.8%

1.9×

the same profit earned inside a small business corporation (SBC) at the SBC schedule.

Cleaner same-country structural comparison: the sole trader pays about 1.9× the SBC effective rate on the same R600,000 of profit.

SourceSARS · Small Business Corporation tax tables · Official statutory rate

Caveat A · Measure22.2% is personal income tax after the primary rebate at R600,000 of profit; at R900,000 the all-in rate rises to 27.5% (about 1.5× the 18.8%). The 18.8% is a global blended ten-year average across six firms, not a South African rate.

Caveat B · Scope18.8% is a global ten-year average across six firms, not a South African rate. The same-country SBC comparison is shown as the secondary line; the comparison against the flat 27% standard company rate reverses below about R866,000 of profit.

On the same basic measure, the smaller earner pays more. The difference is access to a structure, and it is entirely legal.

Show the full working

Gross income tax R150,727 less primary rebate R17,820 = R132,907 net tax on R600,000 of profit (2026/27).

Line Rate / Note Amount
Net profit (sole trader) R600,000
Gross income tax 2026/27 brackets R150,727
Less primary rebate 2026/27 −R17,820
Net tax on R600,000 profit R132,907
All-in effective rate 22.15%
At R900,000 all-in rate 27.5%

See the full South Africa working at /compare/sa.

Sources

  • Fair Tax Foundation, Silicon Six (2025) · primary source
  • global blended average over the decade to 2024 on $2.5tn profit; figures from the firms' own accounts. Not a South African rate.
Cite this comparison

A SA self-employed professional on R600,000 pays an all-in effective rate of 22.2%, versus the six biggest global tech firms's 18.8% global rate for 2026/27. Source: Fair Tax Foundation, Silicon Six (2025). LoopholeKiln, 2026, https://loopholekiln.org/what-you-pay-vs-what-they-pay, CC BY 4.0.

NoteThese figures are illustrative comparisons of published rates, not tax advice. See our disclaimer.

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Sources

  1. 01UK income tax bands 2025/26
  2. 02UK self-employed NIC (Class 2 abolished April 2024, Class 4 6%/2%)
  3. 03Amazon 13.5% global ETR, FY2024 10-K ($9,265m ÷ $68,614m), SEC EDGAR
  4. 04ITEP, Big Tech 4.9% US federal on $315bn (2025)
  5. 05Fair Tax Foundation, Silicon Six 18.8% (2025 report)